Posts Tagged ‘old magazine campaigns’

National Museum of American History – July 1942: United We Stand


The Smithsonian featured an exhibit reflecting on the slogan “United we stand.”  It was really cool.  Marking the 60th anniversary of the United We Stand campaign, the museum had over 100 original magazine covers presented.  Even if you missed the live exhibit, there is a great online tour with the history of the campaign and a gallery of covers.  Here’s a little insight into the exhibit from the website.

“DURING JULY 1942, seven months after the United States entered World War II, magazines nationwide featured the American flag on their covers. Adopting the slogan United We Stand, some five hundred publications waved the stars and stripes to promote national unity, rally support for the war, and celebrate Independence Day.

FOR MAGAZINE PUBLISHERS, displaying the flag was a way to prove their loyalty and value to the war effort. For the U.S. government, the campaign was an opportunity to sell bonds and boost morale. The magazines brought home a message of patriotism and ideals worth fighting for.” READ MORE HERE